Lay the foundations
Part 1
Tuesday May 14th, 2024
11:00am - 1:00pm
We will lay the groundwork to create an EVP that is fit for your organisation and helps you attract, retain and engage talent.
What we will cover:
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What is an EVP? Define the output and outcomes
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Why have one? Benefits to you and your peers
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Define clear goals and objectives
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Get stakeholders on board
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Review inspiration from other companies
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Prep for research and start gathering insights
Generate
insights
Part 2
Tuesday May 28, 2024
11:00am - 1:00pm
We will uncover what is unique, attractive and engaging about you as an employer, in addition to areas that might need improvement.
What we will cover:
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Define your priority talent groups
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Identify their drivers and motivations
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Map your competitor landscape
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Pin-point your strengths and unique selling points
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Take stock of the existing data to support your USP’s
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Identify any gaps and the correct methods to collect missing insights
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Build your bespoke research plan
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FREEBEE: Killer questions for qualitative EVP research
Define your proposition
Part 3
Tuesday June 11, 2024
11:00am - 1:00pm
This is where the power of the group really comes into play. Working alongside people from other organisations, you'll be able to get clarity about what is interesting and unique about your organisation.
What we will cover:
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Review feedback from internal sources
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Update your USPs and proof points
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Produce messaging framework
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Determine tone of voice
Align experiences
Part 4
Tuesday June 25, 2024
11:00am - 1:00pm
This is all about activating your EVP. In other words, we'll make sure your colleagues are helping you deliver the proposition and creating experiences that live up to its promises.
What we will cover:
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Build buy-in among managers and culture architects who bring EVP to life every day
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Align messaging across internal and external comms
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Design touchpoints at key moments to build brand, culture and engagement
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Establish metrics to measure the effectiveness of the EVP
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Put in place a regular rhythm and method to monitor the EVP's impact and make adjustments as needed
Hosted by Leslie Rogers, Employer Brand and Employee Experience consultant
Leslie has over 18 years experience creating EVP's with companies around the world - from the USA to France and UK to Saudi Arabia. Former clients include Amazon, Airbus, BP, Coca Cola, SABIC and NHS Trusts, among dozens more.